Austuin is the first to bring to market a completely new product - the shooting dress.

Typically, shooting (both clay & game) has been a very male-orientated sport, and as such the clothing has reflected that. We've changed the game by designing what women actually want to wear.

In recent years there has been a huge increase in the amount of women shooting. This is partly due to the rise in popularity of clay shooting and the corresponding women's groups that have been set up such as The Shotgun & Chelsea Bun Club. In the gamekeeping world, there has also been a significant increase in the amount of young women and girls choosing to work in farming and estate management.

"I have zero experience in the fashion industry - I am a wedding photographer - but once the idea of a shooting dress was in my head, I couldn't get it out.

I spent the rest of lockdown going for long walks across the fields, listening to podcasts in the pouring rain on how to start a clothing brand, and spending a fortune on pattern cutters, sample makers, graders, fabric, factories & seamstresses.

A few months later we launched at the Game Fair. It was a very expensive gamble (and extremely last minute - stock only arrived the day of) but we had a fantastic response. I'll never forget toasting the end of day one, exhausted, saying "I think this might be the first day of my new job.'"

- Amy, Founder